Privacy Policy
Last Updated: September 9, 2026
Yo Marketing Agency and its affiliates (“Yo Marketing,” “we,” “us,” or “our”) respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website at yomarketing.agency (the “Site”), access our Marketing-as-a-Service software platform and application at yomarketing.ai (the “Yo App” or “Platform”), utilize our diagnostic tools (such as the “Yo Score”), or engage our fractional marketing and consultancy services (collectively, the “Services”).
Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please discontinue use of our Site and Services.
1. Scope & Our Role
Depending on how you interact with us, Yo Marketing may act as either a Data Controller or a Data Processor:
• Data Controller: We act as a Controller when we collect personal information directly from visitors to our Site, subscribers to our newsletters, prospective clients who request a Yo Score, and registered users of our Yo App accounts.
• Data Processor / Service Provider: When agency clients use our Services or platform to manage their own campaigns, customer lists, CRM integrations, or audience data, Yo Marketing processes that information strictly as a Processor on our client’s behalf, governed by our client contracts and Data Processing Agreements (DPAs).
2. Information We Collect
We collect information directly from you, automatically through your use of our Services, and from trusted third parties.
A. Information You Provide Directly
• Contact & Inquiry Data: Name, business email address, phone number, company name, job title, and details submitted through our contact forms, audit requests, or newsletter signups.
• Account & Registration Credentials: Usernames, passwords, and profile details created when setting up access to the Yo App or client portals.
• Billing & Payment Information: Billing address and commercial transaction records. (Note: Payment card details are processed directly by our PCI-DSS-compliant payment processors; we do not store full credit card numbers on our servers).
• Assessment & Diagnostic Inputs (Yo Score): Website URLs, brand domains, industry categorization, and business goals submitted to generate audits or scoring benchmarks.
B. Information Collected Automatically
• Device & Usage Telemetry: IP address, browser type, operating system, device identifiers, referring URLs, pages viewed, time spent on pages, clickstream data, and interaction timestamps.
• Cookies & Tracking Technologies: We utilize first-party and third-party cookies, web beacons, and session identifiers to facilitate site navigation, track analytics (such as Google Analytics), maintain user sessions, and record cookie consent preferences.
C. Information from Third Parties & Integrations
• Platform Integrations: If you connect third-party accounts (e.g., Google Analytics, CRM platforms, advertising networks) to the Yo App, we receive data authorized via those integrations in accordance with your permission settings.
• Public & Commercial Sources: Publicly available business records, LinkedIn profiles, and verified B2B contact registries used for sales outreach and business development.
3. How We Use Your Information
We process personal information for the following business and commercial purposes:
1. Service Delivery & Account Management: To provision, maintain, authenticate, and support your access to the Site and the Yo App.
2. Generating Reports & Intelligence: To process domains and marketing parameters submitted for evaluations, automated audits, and the Yo Score.
3. Customer Support & Communications: To respond to inquiries, provide operational notices, deliver product updates, and assist with onboarding.
4. Marketing & Newsletters: To send tailored industry insights, newsletters, and promotional materials. You may opt out of marketing communications at any time.
5. Platform Analytics & Improvement: To evaluate user behavior, diagnose server errors, optimize platform UX, and train our internal algorithmic benchmarking tools (using anonymized or aggregated data).
6. Security & Legal Compliance: To detect, investigate, and prevent fraudulent transactions or security incidents, and to comply with legal and regulatory obligations.
4. Legal Bases for Processing (EEA, UK, and Applicable Jurisdictions)
If you reside in the European Economic Area (EEA) or the United Kingdom, our legal bases for processing your personal data include:
• Performance of a Contract: Fulfilling our obligations under our Terms of Use or client service agreements.
• Legitimate Interests: Operating, improving, and securing our business, platform, and client relationships, provided these interests do not override your fundamental rights.
• Consent: Where you have granted explicit consent (e.g., non-essential analytics cookies, opting in to newsletters).
• Legal Obligation: Complying with applicable statutory, tax, or legal mandates.
5. How We Disclose Your Information
We do not sell, rent, or trade your personal information. We disclose data only under the following circumstances:
• Third-Party Service Providers: Trusted vendors assisting us with cloud hosting, database management, billing, CRM management, analytics (e.g., Google Analytics), and communication dispatch, bound by strict confidentiality and security obligations.
• Corporate Affiliates & Global Hubs: Shared access among Yo Marketing entities, operational hubs, and personnel (including our teams in the US, UK, and India) strictly for business delivery and technical support.
• Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another entity.
• Legal Requirements: When required to comply with a subpoena, court order, regulatory requirement, or applicable law, or to protect the safety, rights, or property of Yo Marketing, our clients, or the public.
6. International Data Transfers
Yo Marketing operates across global hubs, including the United States, United Kingdom, and India. Consequently, information collected in your country may be transferred, stored, and processed in a jurisdiction with different data protection standards than your home country.
Where we transfer personal data originating from the UK or EEA to countries not deemed to offer an adequate level of data protection, we implement legally recognized transfer mechanisms, including:
• Standard Contractual Clauses (SCCs) approved by the European Commission.
• The UK International Data Transfer Addendum / Agreement.
• Binding corporate and vendor agreements requiring robust data protection and technical safeguards.
7. Cookies & Tracking Preferences
We categorize cookies into:
• Strictly Necessary: Essential for basic site security, authentication, and core functionality.
• Analytics & Performance: Used to analyze how visitors engage with the Site and App (e.g., Google Analytics) to improve performance.
• Functional: Used to remember preferences, forms, and custom settings.
Managing Preferences: You can manage or update your cookie selections at any time through the cookie settings banner on our Site. You may also configure your web browser to reject cookies; however, certain interactive platform features may not function properly without essential cookies enabled.
8. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or litigation holds).
When data is no longer required, we securely delete, destroy, or permanently anonymize it. If you close your Yo App account, we delete or disassociate your personal data within standard backup recovery cycles, subject to residual business recordkeeping requirements.
9. Data Security
We implement commercially reasonable technical, administrative, and organizational safeguards designed to protect personal information against unauthorized access, destruction, loss, alteration, or disclosure. These measures include encryption in transit (TLS/SSL), restricted role-based access, and secure cloud infrastructure. However, no transmission over the Internet or electronic storage system is 100% secure, and we cannot guarantee absolute security.
10. Your Privacy Rights & Choices
Depending on your location, you may have specific statutory rights regarding your personal information:
A. European Union & United Kingdom (GDPR / UK GDPR)
• Access: Request a copy of the personal data we hold about you.
• Rectification: Request correction of inaccurate or incomplete data.
• Erasure: Request deletion of your personal data (“right to be forgotten”).
• Restriction & Objection: Restrict or object to our processing of your data under certain circumstances (including direct marketing).
• Data Portability: Request transfer of your data to another organization in a structured, machine-readable format.
• Lodge a Complaint: You have the right to complain to your local Data Protection Authority (e.g., the Information Commissioner’s Office (ICO) in the UK).
B. United States (California CCPA/CPRA & State Privacy Laws)
• Right to Know / Access: Request disclosure of categories and specific pieces of personal information collected, sources, and third parties with whom data was shared.
• Right to Delete: Request deletion of personal information collected from you, subject to legal exceptions.
• Right to Correct: Request correction of inaccurate personal data.
• Right to Opt-Out of Sale or Sharing: We do not sell your personal data or share your personal data for cross-context behavioral advertising.
• Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
To exercise any of these rights, please email us at yo@yomarketing.agency with the subject line "Privacy Rights Request." We will verify and process your request within the timeframes mandated by applicable law.
11. Children’s Privacy
Our Site, App, and Services are strictly intended for business enterprises and individuals who are at least 18 years old. We do not knowingly collect or solicit personal information from children under 16. If we learn that we have collected personal data from a child under 16 without verified parental consent, we will promptly delete that information.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our legal obligations, service offerings, or technology. Any changes will be posted on this page with an updated “Last Updated” date. For material changes affecting registered platform users, we may provide advance notification via email or an in-app notice.
13. Contact Us
If you have questions, comments, or concerns about this Privacy Policy or our privacy practices, please contact us at:
Email: yo@yomarketing.agency
Web: yomarketing.agency | yomarketing.ai