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Is Your B2B Content Marketing Stuck in the VHS Era? It's Time to Go FAST.

ContentDigital Marketing
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By Adrian Maynard, Yo Marketing Agency Founder and CEO

Okay, I'll admit it: I'm hooked on Pluto TV's new James Bond channel. 007's adventures are my constant backdrop, and it's got me thinking about some serious B2B content marketing strategies.

Think about it: movie distributors are masters at squeezing every last drop of value from their content. A film starts with an exclusive theatrical release, then moves to rentals, streaming platforms, and finally lands on free ad-supported television (FAST) services like Pluto TV. Each stage introduces the movie to a new audience, extending its reach and maximizing its impact.

Why should B2B content marketing be any different?

Too often, we create valuable content like case studies, whitepapers, and webinars, and then let them gather dust in the digital attic. It's time to take a page from Hollywood's playbook and implement a phased content distribution strategy.

Here's how it works:

1. Theatrical Release (Gated Content): Start by gating your premium content behind a lead capture form. This is your exclusive premiere, where interested viewers "pay" with their contact information.

2. Rental Phase (Ungated Content): After a while, remove the gate and make your content freely accessible. This is like releasing your movie on-demand – you'll attract a wider audience who may not have been willing to fill out a form initially.

3. Streaming and FAST (Content Syndication): Now it's time to broaden your reach even further. Share your content across different channels:

𝗼 Social Media: Promote snippets, key takeaways, and visuals.

𝗼 Email Marketing: Feature your content in newsletters and targeted campaigns.

𝗼 Guest Blogging: Repurpose your content into articles for other websites.

𝗼 Content Aggregators: Submit your content to relevant platforms.

The key is strategic promotion at each stage. Don't just re-post the same message to the same audience. Tailor your promotions to reach new segments and highlight different aspects of your content.

Just like movie studios release different versions of a film (DVD, Blu-ray, 4K), you can repurpose your content into various formats:

𝗼 Turn a webinar into a blog post or infographic.

𝗼 Create social media posts with key takeaways from a whitepaper.

𝗼 Develop a short video summarizing a case study.

Need help implementing a Hollywood-worthy content strategy? Yo Marketing can help you:

𝗼 Develop a content distribution plan tailored to your business goals.

𝗼 Create compelling promotional materials for each stage of release.

𝗼 Identify and target new audience segments.

𝗼 Repurpose your existing content for maximum impact.

Don't let your valuable content languish in obscurity. Contact Yo Marketing today and let us help you turn your content into a blockbuster hit!

Schedule a free strategy session today

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